Park Meade
Oak Ridge, Tennessee
 
Slow selling primary residential project with 29 lots developed and 500 additional acres under option, all surrounding a high quality municipal golf course.
Develop a plan for establishing sales momentum in the existing phase and for profitably selling between 600 and 800 housing units on the land remaining under option.
Analyzed demographic data and fielded quantitative research to determine size, location, desired product characteristics, and financial ability of most promising local market buyer segment.
Identified most productive market segment to target; recommended product concept to differentiate community from competitors, while effectively delivering those product attributes deemed most important by research respondents; recommended product, architectural style, pricing, size mix, and marketing plan.
 
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