| Oak Ridge, Tennessee |
|
 |
|
| Slow selling primary residential project with 29 lots developed and 500 additional acres under option, all surrounding a high quality municipal golf course. | |
 |
|
| Develop a plan for establishing sales momentum in the existing phase and for profitably selling between 600 and 800 housing units on the land remaining under option. | |
 |
|
 Analyzed demographic data and fielded quantitative research to determine size, location, desired product characteristics, and financial ability of most promising local market buyer segment. |
|
 |
|
| Identified most productive market segment to target; recommended product concept to differentiate community from competitors, while effectively delivering those product attributes deemed most important by research respondents; recommended product, architectural style, pricing, size mix, and marketing plan. |
|
SALES TRAINING || CONSULTING || OUR CLIENTS || OUR CREATIVE WORK || CONTACT US