Loncala Ranch
High Springs, Florida
 
Unplanned 2340 acre parcel in active use as a cattle ranch.
Determine highest and best use; position property for sale.
Analyzed demographic trends, large parcel land sales and residential real estate transfers in the region; worked with land planning firm to produce a site accommodation study, preliminary master plan and development phasing schedule for the property; graphically designed and produced a four color, twenty-four page descriptive brochure.
Four phased development comprising creation of a destination resort (phase 1), introduction of second home neighborhoods supported by resort traffic (phase 2), attraction of northern retirement buyers (phase 3), and creation of “move-up” primary housing communities featuring related school and commercial development (phase 4).
 
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