Carolina Country Club
Spartanburg, South Carolina
 
Stalled, 920 acre residential golf community re-acquired by original landowner following suspension of effort by Phase I developer.

 
Recommend ways to increase community competitiveness and rate of sale.
Examined historic absorption, pricing, sales and marketing efficiencies, community overhead, product offering and investment level; prepared plans, budgets and financial projections dimensioning the likely outcomes associated with alternate product and marketing approaches.
Offered specific product, pricing, staffing and marketing approaches to regain lost sales momentum; demonstrated that sole reliance on local builders and buyers would preclude achievement of full project potential; recommended regional marketing strategy and plan.
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